Event Details

The United Chiropractic Association is proud to offer the fourth season of our Growth Series as part of our UCA member benefits. The Growth Series is a live monthly webinar covering a range of topics to serve you in practice.


Episode 6 with Bill Esteb


1 CPD HOUR


This fast-moving one-hour program will address 10 elements of your new patient attractability. From the patient's point of view, you'll discover countless distinctions to inspire referrals, stimulate reactivations and become a new patient magnet. Surprisingly, it's not about doing more—it's about being more. More curious. More present. More interested. More disciplined. More authentic. And more!

Speakers

  • Bill Esteb (Patient Media)

    Bill Esteb

    Patient Media

    After working as the creative director for various advertising agencies in Denver, Seattle, and San Francisco, Mr. Esteb was introduced to chiropractic in 1981 when he was asked to help write and produce what became known as the Peter Graves video for Renaissance International.

    Later, he got together with two chiropractors and formed Back Talk Systems. For 10 years he was the creative force behind this patient education resource company.

    In 1999 Mr. Esteb sold his interest in Back Talk Systems to start Patient Media, Inc., focusing on patient education and communications tools that feature high impact graphics.

    In 2004 he co-founded Perfect Patients, an interactive website service which manages the online reputations of several thousand chiropractors in the United States, Canada, Australia, New Zealand and the United Kingdom.

    He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His weekly blog posts at PatientMedia.com and Monday Morning Motivation emails are ways he shares his insights as a chiropractic patient and advocate.

    When he isn’t writing about chiropractic or speaking about chiropractic, he can be found thinking about chiropractic—from a patient’s point of view.

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Tickets

UCA DC

Only available to UCA Members

Member Price Complimentary
UCA FIRST YEAR GRADUATE MEMBER

Only available to UCA Members

Member Price Complimentary
UCA STUDENT MEMBER

Only available to UCA Members

Member Price Complimentary
NON UCA DC
Standard Price £25