Why Patients Do What They Do and What To Do About It with Bill Esteb | United Chiropractic Association on Glue Up

Event Details

This refreshingly authentic perspective is perfect for your entire practice team.

Join us for an immersive day with a passionate chiropractic patient. Follow along as he reveals the motivations driving patient behaviours. Understand why patients do what they do—and more importantly, what to do about it.

Why caring too much produces patient guilt and shame
Why "patient education" rarely works—what to do instead
Why patients think you control the speed of their recovery
Why patients think you permanently "fixed" them
Why patients stop care without a thank you or a goodbye

You'll uncover nuances that will forever improve your patient interactions and outcomes. Enjoy greater satisfaction as you learn important distinctions and get fresh ways to inspire patients to make healthier choices:

How to recognize the patient head fake
How to avoid treating a patient's symptoms
How to attract by being willing to repel
How to turn listening into a superpower
How time is your most important inventory

Enjoy greater certainty and confidence. Emerge stronger, with greater resilience and purpose. It's a practical, fast-moving program with countless immediately usable ideas. Get your entire practice on the same page and become more resourceful when communicating with patients.

Speakers

Bill Esteb
Chiropractic Advocate at Patient Media
After working as the creative director for various advertising agencies in Denver, Seattle, and San Francisco, Mr. Esteb was introduced to chiropractic in 1981 when he was asked to help write and produce what became known as the Peter Graves video for Renaissance International.

Later, he got together with two chiropractors and formed Back Talk Systems. For 10 years he was the creative force behind this patient education resource company.

In 1999 Mr. Esteb sold his interest in Back Talk Systems to start Patient Media, Inc., focusing on patient education and communications tools that feature high impact graphics.

In 2004 he co-founded Perfect Patients, an interactive website service which manages the online reputations of several thousand chiropractors in the United States, Canada, Australia, New Zealand and the United Kingdom.

He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His weekly blog posts at PatientMedia.com and Monday Morning Motivation emails are ways he shares his insights as a chiropractic patient and advocate.

When he isn’t writing about chiropractic or speaking about chiropractic, he can be found thinking about chiropractic—from a patient’s point of view.
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Venue

Crowne Plaza London - Gatwick Airport

90 Langley Drive
Crawley, RH11 7SX, United Kingdom

If you have any questions please contact UCA Events

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